Wednesday, 31 December 2008


I've finally figured it out!

The link between John Key and Barack Obama that is.

Everyone scoffed when our PM-to-be likened himself to President-elect Obama in an interview with the Financial Times back in September, but with a little bit of help, I've found out what the link actually is.

Mark Leibovich wrote an excellent piece in the New York Times about the Obama campaign's communications strategy and wider team, and, funnily enough, Brand Key followed this to a tee.

Like Obama's campaign, Key's was "was unusually small and close-knit," which enabled it to "maintain tight control of its information."

Both campaigns (tried) to speak "with a single voice and a precise message and only when they wanted to. They did it with a smile, not complaining — at least not publicly — about how the press was the enemy."

And who used this style of campaigning so effectively in the past you may ask?

Well, none other than...

Ain't it grand...
(Hat tip to PR Watch for helping me put 8 and 39 together...)

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