I'm the most terrific liar you ever saw in your life

There's nothing I like better than sloppy PR - it gives me a warm feeling when people try to sneak in something under the radar to no avail.




Take Friday's late night announcement by that wonderful institution, NZX. They let the market know at 5.45pm on a Friday that they were going to have write off $20 million from the value of their TZ1 carbon registry which they sold for a stack of cash. No harm in that I suppose, but you'd expect a little more transparency from the bourse regulator about a fairly material impact on its balance sheet.



It wasn't the first time the NZX has put something out late on Friday, but the result was much more satisfying - investors weren't too keen on the announcement, and 8.9% was slashed from the share price, taking it close to a 10-month low.



That's not necessarily a good thing, as the NZX is a very well run company (if somewhat toothless regulator), but it is satisfying when something that looks like a stupid PR ploy backfires.



I can only hope our Labour Minister isn't trying something similar - she put out a fairly innocuous looking document today calling for submissions on a discussion document on Part 6A of the Employment Relations Act. Ms Wilkinson's statement says the law is required to be reviewed after three years, and "affects industries such as cleaning, food and laundry services, where work is often contracted and the change of a contract can create a restructuring or redundancy situation."



What this means, I have no idea as I can't quite draw myself to wade through the document at this stage, but a bit more clarification in the minister's release would've been nice.......



Maybe it'll be some weekend reading.....



PB.

These fragments I have shored against my ruins

Initially, I was going to blog about how crazy and hectic my days are as the count-down to graduation looms, and I find myself struggling against the tide.

But then I saw this piece of claptrap - I mean, honestly, what kind of lame PR outfit is looking after Vector Arena these days?

I mean, writing a profile of the chief executive to sneak in some figures about how well the venue did last year, and preview some of the upcoming gigs this year is not my idea of savvy marketing.

My favourite line is the intro: "Passing Auckland’s Vector Arena daily as it was being built in 2006; Guy Ngata would think 'that’s going to be great, I’d love to be part of that'." Barf.

I sincerely hope Star PR isn't still looking after this account - when they started up a few years back, they seemed to know what they were doing.

Compare that to Network PR's latest job to make hay for bankers in the middle of a financial collapse and you can see quite easily who's doing the better job.

(Incidentally, it's nice to see Network have figured out that they really shouldn't be advertising their wares when they're on the job - well done.)

End rant (and destructive procrastination),
PB.

As a general rule, people, even the wicked, are much more naive and simple hearted than we suppose

Well I can't say I'm too surprised at the superficial coverage given to our State Services Minister's sleight of hand yesterday evening.

Kudos to Tom Pullar-Strecker at the Dom for pulling together a story for the front page of the business section - at least he gave it a try.

And I guess the Labour Party's belated response in the form of yet another press release kind of fanned the fire.

That fire being the NZPA and its under-resourced pump out the re-written press release machine.

I can't even criticise them 'cos everyone knows that's what they do, but I do lament the lack of scepticism on the part of our full-grown journos who didn't feel like chasing the Hon Mr Ryall and finding out when the tender's going, if anyone's already applied to take over the contract, how many people will lose their jobs (I'd love to see a cost benefit analysis for the sacking public servants - right down to the consultant's fee) and a number of other questions relating to the pruning of the bureacracy.

I do hope Mr Ryall's PR team don't try to sneak through more bad news in the still of the night - it's just not a good look and much easier (and honourable) to face the light of day when you make a ballsy call.

But hey, what do I know...

I'm just a baby journalist...

PB.

When first we practise to deceive

I shouldn't really pass judgement on the purveyors of public relations as I spent a considerable amount of time trying to enter their hallowed ranks (only to be rebuffed at every turn), but perhaps one of our larger spinsters should wipe their fingerprints from certain releases they issue.

Network PR, a trans-Tasman comms company, is no novice. They know what they're doing, and they tend to do it very well.

Which makes me wonder why they didn't wipe their name from a press release for Tritec Manfacturing which announced the sacking of 25 workers two weeks out from Christmas.

Sure, they slipped in "Attempts have been made to minimise the impact by reducing costs", but I note Tritec didn't deem it necessary to let their public relations consultants go.

I wonder how many staff members could have kept their job if the manufacturer had penned its own press releases?

As it stands, we don't even know how much redundancy the workers will get - it looks like negotiations with the union have stalled and the workers will only get four weeks.

And to think I wouldn't have batted an eyelid at another round of lay-offs if I hadn't seen Network PR's handiwork.

Gee, I wonder what Network's rate card is looking like right now...

PB.