Wednesday, 10 December 2008

When first we practise to deceive

I shouldn't really pass judgement on the purveyors of public relations as I spent a considerable amount of time trying to enter their hallowed ranks (only to be rebuffed at every turn), but perhaps one of our larger spinsters should wipe their fingerprints from certain releases they issue.

Network PR, a trans-Tasman comms company, is no novice. They know what they're doing, and they tend to do it very well.

Which makes me wonder why they didn't wipe their name from a press release for Tritec Manfacturing which announced the sacking of 25 workers two weeks out from Christmas.

Sure, they slipped in "Attempts have been made to minimise the impact by reducing costs", but I note Tritec didn't deem it necessary to let their public relations consultants go.

I wonder how many staff members could have kept their job if the manufacturer had penned its own press releases?

As it stands, we don't even know how much redundancy the workers will get - it looks like negotiations with the union have stalled and the workers will only get four weeks.

And to think I wouldn't have batted an eyelid at another round of lay-offs if I hadn't seen Network PR's handiwork.

Gee, I wonder what Network's rate card is looking like right now...



Ngaruna said...

Good spotting Mr McB - in the form of a true media cynic, love your work! Strange but true how in such hard times campanies are able to invest $xxxx-amount of dollars in PR crisis management, mostly likely because they don't have the internal resources themselves BUT...i dare say the news would have gone down better had it come straight from the horses mouth and not some ponsie over-paid PR firm - oops did i just say that.

Ngaruna said...

p.s good to see you back online!