Wednesday, 25 February 2009

These fragments I have shored against my ruins

Initially, I was going to blog about how crazy and hectic my days are as the count-down to graduation looms, and I find myself struggling against the tide.

But then I saw this piece of claptrap - I mean, honestly, what kind of lame PR outfit is looking after Vector Arena these days?

I mean, writing a profile of the chief executive to sneak in some figures about how well the venue did last year, and preview some of the upcoming gigs this year is not my idea of savvy marketing.

My favourite line is the intro: "Passing Auckland’s Vector Arena daily as it was being built in 2006; Guy Ngata would think 'that’s going to be great, I’d love to be part of that'." Barf.

I sincerely hope Star PR isn't still looking after this account - when they started up a few years back, they seemed to know what they were doing.

Compare that to Network PR's latest job to make hay for bankers in the middle of a financial collapse and you can see quite easily who's doing the better job.

(Incidentally, it's nice to see Network have figured out that they really shouldn't be advertising their wares when they're on the job - well done.)

End rant (and destructive procrastination),

1 comment:

Anonymous said...

Hi Paul,

I wondered if you are descended from James McBeth who left Scotland in 1839 for Port Nicholson NZ. His daughter was born during the voyage on 29.12.1839.

I'm in Scotland and would be interested to hear from you if you are. What are you graduating in bye the way?