EXCLUSIVE: I popped into my local New World last week and was relieved to see Investigate Magazine back at the back of the magazine stand and the NBR down to the midrange level. That was a close call (although Pulp is now on the front row next to Time, but, y'know, beggars can't be choosers).
UPDATE: I spoke too soon - after popping down to NW this evening, it appears as though the NBR has sold out and Ian's rag has moved up to mid-rack status. Oh how I wish I could find a conspiracy theory that fits.
Tuesday, 2 September 2008
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3 comments:
I'll let you into a secret. Publishers, their employees and their distributors often shuffle titles on bookstands and supermarket shelves when no-one is looking to give their publications a better position.
I've done this myself.
Not just confined to publications. You'll be surprised at the number of industries who employ such tactics in the pursuit of brand superiority. Even the humble chocolate bar is not immune – Cadbury vs Whitakers has seen many a broken bar on the supermarket shelf!
Thanks team - it always warms my heart to see manipulation at play.
PB.
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